On February 22nd we presented at WishList ’17 Hamaki-Ho for the first time since the brand got on board with us in the beginning of 2017.
WishList is a series of events by OZON Magazine annually since 2013. The event is a hybrid of a photo exhibition and a party and its purpose is to showcase the must-follow brands of the year to come.
New Cult was there with Hamaki-Ho, the absolute gentlemen’s fashion brand. Hamaki-Ho was showcased through a fashion-photo, a dedicated video that was playing in the space throughout the event and a stand with samples from the AW17 collection so the attendees could get a look and feel of the upcoming collection.
It was a very successful first introduction of Hamaki-Ho by New Cult and OZON magazine until next winter that the collection will be available to shop in stores across the country.