Saturday 21st October was a big day. We welcomed Diamond Supply Co. in Greece with an epic street party in down town Athens, themed around the brand’s collab line Diamond X House of Pain.
From 15:00 people started gathering at Ministry of Concrete, one of the top skate shops in Athens to see the line, listen to top hip hop music curated by the popular DJ Noiz and enjoy Milokleftis cider and Monster Energy who were sponsoring the event.
The vibes were great! You could feel the crowd’s excitement about Diamond being available in Greece again, you could see people skating, catching up, trying on the collection, dancing. The event was completed with a round of giveaways given to selected fans who shared moments from the party on Instagram.
It was a great way to welcome Diamond Supply Co. in our market and we are already working our next moves for the entire portfolio of New Cult Brands!